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New discount megastore Set to Open In Lekki, Lagos  

Africa’s largest discount retailer of general merchandise, is expanding its current Nigerian presence to open a fifth discount megastore in Lekki. The new store is scheduled to open on 25 August, 2016 and can be found at the corner of LekkiEpe Express Way and Cardinal Anthony, Olubunmi Okogie Road, Lekki, Lagos.

As a discount retailer of general merchandise items, Game stocks a wide range of major domestic appliances, high-tech televisions, sound and audio equipment to toys, linen, sporting goods, interior décor, camping and outdoor products, health and beauty aids. Game also offers a wide array of dry groceries and fresh food items such as meat, fruit and vegetables. The store is a one stop destination that stocks virtually every household requirement, giving shoppers the convenient option to complete all their shopping under one roof.

Game’s Marketing and Customer Director, Mark Turner, is optimistic about Game’s expansion in Nigeria.

“We are delighted that Nigerian consumers have shown us such great support by supporting our Game stores in Lagos, Enugu, Kano and Jabi Lake. Game’s value for money concept of discount retailing which has earned the group a loyal customer base across Nigeria will dramatically expand the shopping options that have been available in Lekki before now” said Turner.

Unprecedented low prices and a trio of guarantees unlike any other in Nigeria are just some of the unbeatable attractions which Abuja shoppers will be able to enjoy. Other attractions include spacious, safe and secure parking and an in store gift registry that makes Game Lekki the perfect place to shop for wedding anniversaries, baby showers and other special occasions.

“We are aware that Lekki shoppers expect something different to what has previously been offered in the retail market, such as an improved shopping experience and a wider array of general merchandise. Customers can be rest assured that we will offer unbeatable everyday low prices, quality general merchandise and unsurpassed customer service. Shoppers will get only the best of what Game has to offer when they visit our stores,” said Turner.

As a leading retailer in the Nigerian retail market, Game is guided by four basic core beliefs, one of which is exceeding the expectations of customers. Turner added,

 “We always put our customers at the heart of all we do, this is done through continuous customer and market research which allows us to tailor our products and services to match the desires of our customers. By doing so, we are able to go above and beyond what is expected of us.”

Game was the first retailer in Nigeria to launch an in-store revolving credit which gives customers the freedom to buy now and pay later for any items purchased in-store. This credit facility is the first of its kind in Nigeria to be issued without an issuance fee, additionally, the card is also issued free of commitment and advisory fees.

Turner explained that the stores’ single-minded commitment to customer wellbeingis applied through a rock-solid trio of far-reaching guarantees on price, satisfaction and service.

We beat any price. The Price Guarantee reaffirms that Game will beat the price of any other dealer who has the same stock as sold in Game stores.

The Satisfaction Guarantee promises to refund the purchase price of goods – or exchange any goods at any time – if returned in the original condition and packing.

The Service Guarantee promises customers that Game will provide ongoing service on any product purchased – even after the expiry of the warranty.

Customers are urged to visit to view the opening day deals.

Inspired by a vote of consumer confidence through the success of the Game stores in Lagos, Enugu, Kano and Jabi Lake Game will open a fifth store in Lekki on 25 August. Make sure you get there early to take advantage of the opening specials!


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